Steve Schwarzman Wants You to Borrow Money to Buy a Dishwasher

Blackstone Group LP owns 50,000 rental homes. Now the firm wants to help people buy things to put in them.
Blackstone, led by billionaire Stephen Schwarzman, acquired the domain name and plans to use it to provide financing for U.S. consumers to buy goods from autos to air conditioners with the click of a mobile-phone button.

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