Alternative lending has increasingly become more adopted by lenders for various reasons. One noteworthy point lenders have been discovering is they can acquire undeserved users, such as seniors, immigrants, minority groups and millennials, as consumers without increasing the risk of loan defaults as the use of alternative data becomes more widely accepted. The author of this article believes demand for peer-to-peer (P2P) marketplace lending and crowdfunding, in particular, is expected to increase in the near future.
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