Utilizing Google Trends, we’ve set-up a resource that measures the popularity of searches on key P2P lending keywords and terms. The embedded P2P Lending Google Trends chart automatically updates every month.
The P2P Lending Trend Watch measures popularity of P2P lending keywords where the horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches globally.
Initially, we are starting out with core terms: P2P lending, peer-to-peer lending, and P2P loans. These are terms used to possibly search for P2P loans, or are doing background searches with the purpose of obtaining a loan. Of course professionals interested in P2P lending will also be using these terms, but these are what we’ve identified as the key terms.